Privacy policy
Privacy Policy of Avena
Last updated: 30 April 2026
This Privacy Policy explains how Avena collects, uses, stores and shares your personal data when you visit or make a purchase from https://helloavena.com/.
Avena is the commercial name operated by Yassin Abachrim, registered as a sole trader in Belgium.
Business information
Avena / Yassin Abachrim
Rue Auguste Donnay 75
4000 Liège
Belgium
Enterprise number / VAT number: BE 1037.432.618
Email: hello.avena.shop@outlook.com
1. Personal data we collect
When you visit our website, we may automatically collect certain technical information about your device, including:
- IP address;
- browser type;
- time zone;
- device type;
- cookies installed on your device;
- pages or products viewed;
- referral source;
- how you interact with the website.
We refer to this as Device Information.
We collect Device Information using cookies, log files, web beacons, tags, pixels and similar technologies.
When you place or attempt to place an order through the Site, we collect certain information from you, including:
- full name;
- billing address;
- shipping address;
- email address;
- phone number;
- order details;
- payment method information;
- delivery information;
- customer support communications.
We refer to this as Order Information.
Payment information is processed securely by third-party payment providers. We do not directly store your full credit card details.
2. Why we use your personal data
We use your personal data for the following purposes:
Order processing
We use your Order Information to:
- process your order;
- confirm your purchase;
- arrange delivery;
- send tracking information;
- handle returns, refunds or complaints;
- provide customer support.
The legal basis is the performance of a contract.
Legal and accounting obligations
We may keep certain order and invoice data to comply with Belgian accounting, tax and legal obligations.
The legal basis is compliance with a legal obligation.
Fraud prevention and security
We may use personal data to detect, prevent or investigate fraud, abuse, suspicious activity or security issues.
The legal basis is our legitimate interest in protecting our business, website and customers.
Marketing and communication
If you subscribe to our newsletter or agree to receive marketing communications, we may use your email address to send you offers, updates and promotional messages.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us at hello.avena.shop@outlook.com.
The legal basis is your consent or, where legally permitted, our legitimate interest.
Website improvement and analytics
We may use analytics tools to understand how visitors use our website and improve our products, services and customer experience.
The legal basis is consent where required, or our legitimate interest.
3. Sharing your personal data
We do not sell your personal data.
We may share your personal data with third parties who help us operate our business, including:
- Shopify, for website hosting and e-commerce services;
- payment providers, for secure payment processing;
- delivery and logistics providers, for shipping your order;
- email marketing providers, if you subscribe to our newsletter;
- analytics tools such as Google Analytics;
- advertising platforms such as Meta/Facebook Ads or Google Ads;
- professional advisers, accountants or legal advisers where necessary;
- public authorities if required by law.
These service providers may process your data only for the purposes described above and in accordance with their own privacy policies and applicable data protection laws.
4. Cookies and tracking technologies
Our website uses cookies and similar technologies to:
- make the website work correctly;
- remember your preferences;
- analyse website traffic;
- improve user experience;
- measure marketing performance;
- show relevant advertisements.
Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may require your consent depending on applicable law.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some features of the website.
5. Behavioural advertising
We may use your personal data to provide targeted advertisements or marketing communications that may be relevant to your interests.
You can opt out of targeted advertising through the settings of the relevant platforms, such as:
- Facebook / Meta Ads settings;
- Google Ads settings;
- your browser or device privacy settings.
6. Data retention
We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy.
Order and invoice data may be kept for the period required by Belgian accounting and tax laws.
Marketing data is kept until you unsubscribe or withdraw your consent.
Customer support communications may be kept for as long as necessary to handle your request and protect our legal interests.
7. Your rights
If you are located in the European Economic Area, you have the following rights regarding your personal data:
- right of access;
- right to rectification;
- right to erasure;
- right to restriction of processing;
- right to object;
- right to data portability;
- right to withdraw consent at any time, where processing is based on consent.
To exercise your rights, contact us at:
We may ask you to verify your identity before processing your request.
8. Complaints
If you believe that your personal data has not been processed correctly, you have the right to lodge a complaint with the Belgian Data Protection Authority:
Autorité de protection des données / Gegevensbeschermingsautoriteit
Website: https://www.
Email: contact@apd-gba.be
9. International transfers
Some of our service providers may process data outside the European Economic Area. Where this happens, we rely on appropriate safeguards required by data protection law.
10. Minors
Our website is not intended for purchases made directly by minors. If you are under the age of majority in your country, you may use the website only with the involvement of a parent or legal guardian.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time for legal, technical or business reasons. The latest version will always be available on this page.
12. Contact
For questions about this Privacy Policy or your personal data, contact us at:
Avena / Yassin Abachrim
Rue Auguste Donnay 75
4000 Liège
Belgium
Email: hello.avena.shop@outlook.com